San Pellegrino vs Waterloo Sparkling Water · Bay Area shelf head-to-head
San Pellegrino and Waterloo Sparkling Water, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
San Pellegrino carries more Brand PowerSan Pellegrino is in more Bay Area grocersSan Pellegrino fields the deeper lineupSan Pellegrino sits further up the premium end
San Pellegrino
Waterloo Sparkling Water
64
brand power
51
54
products
42
5
categories
3
20
grocers
15
18.0¢
price per fl oz
7.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ San Pellegrino▭ Waterloo Sparkling Water
Distribution · 30% of score83·63
carried in 20 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Waterloo Sparkling Water
no top category San Pellegrino doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: San Pellegrino · Waterloo Sparkling Water
