Sapporo vs Momofuku · Bay Area shelf head-to-head
Sapporo and Momofuku, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Momofuku carries more Brand PowerMomofuku is in more Bay Area grocersMomofuku fields the deeper lineupMomofuku sits further up the premium end
Sapporo
Momofuku
40
brand power
58
20
products
40
3
categories
6
6
subcategories
8
10
grocers
14
46.3¢
price per oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sapporo▭ Momofuku
Distribution · 30% of score42·58
S
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sapporo
only Momofuku
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sapporo · 3
only Momofuku · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sapporo · Momofuku
