Sartori vs Stella · Bay Area shelf head-to-head
Sartori and Stella, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sartori carries more Brand PowerSartori is in more Bay Area grocersSartori fields the deeper lineupSartori sits further up the premium end
Sartori
Stella
45
brand power
19
21
products
8
3
categories
1
6
subcategories
5
13
grocers
5
$7.99
avg price
$12.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sartori▭ Stella
Distribution · 30% of score54·21
S
carried in 13 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score83·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sartori
only Stella
no top category Sartori doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sartori · Stella
