Savory Choice vs Kitchen Basics · Bay Area shelf head-to-head
Savory Choice and Kitchen Basics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kitchen Basics carries more Brand PowerKitchen Basics is in more Bay Area grocersKitchen Basics fields the deeper lineupSavory Choice sits further up the premium end
Savory Choice
Kitchen Basics
31
brand power
38
6
products
14
4
categories
3
5
subcategories
5
6
grocers
10
$2.38
price per oz
17.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Savory Choice▭ Kitchen Basics
Distribution · 30% of score25·42
S
carried in 6 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Savory Choice
only Kitchen Basics
no top category Savory Choice doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Savory Choice · 2
only Kitchen Basics · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Savory Choice · Kitchen Basics
