Savory Choice vs Swanson's · Bay Area shelf head-to-head
Savory Choice and Swanson's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Swanson's carries more Brand PowerSwanson's is in more Bay Area grocersSwanson's fields the deeper lineupSavory Choice sits further up the premium end
Savory Choice
Swanson's
31
brand power
51
6
products
27
4
categories
3
5
subcategories
4
6
grocers
11
14.7¢
price per fl oz
14.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Savory Choice▭ Swanson's
Distribution · 30% of score25·46
S
S
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score39·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Swanson's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Savory Choice · 2
only Swanson's · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Savory Choice · Swanson's
