Sconehenge Bakery vs The Graceful Cookie · Bay Area shelf head-to-head
Sconehenge Bakery and The Graceful Cookie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sconehenge Bakery carries more Brand PowerSconehenge Bakery is in more Bay Area grocersSconehenge Bakery fields the deeper lineup
Sconehenge Bakery
The Graceful Cookie
50
brand power
26
15
products
11
5
categories
2
7
subcategories
6
12
grocers
6
$1.29
price per oz
$1.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sconehenge Bakery▭ The Graceful Cookie
Distribution · 30% of score50·25
T
carried in 12 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sconehenge Bakery
only The Graceful Cookie
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sconehenge Bakery · The Graceful Cookie