Scribe Winery vs La Vieille Ferme · Bay Area shelf head-to-head
Scribe Winery and La Vieille Ferme, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Vieille Ferme carries more Brand PowerLa Vieille Ferme is in more Bay Area grocersLa Vieille Ferme fields the deeper lineupScribe Winery sits further up the premium end
Scribe Winery
La Vieille Ferme
14
brand power
26
3
products
6
2
categories
3
1
grocers
4
$1.44
price per fl oz
39.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Scribe Winery▭ La Vieille Ferme
Distribution · 30% of score4·17
L
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Scribe Winery
only La Vieille Ferme
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Scribe Winery · 1
only La Vieille Ferme · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Scribe Winery · La Vieille Ferme