Sea Fare Pacific vs Fishwife · Bay Area shelf head-to-head
Sea Fare Pacific and Fishwife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fishwife carries more Brand PowerFishwife is in more Bay Area grocersFishwife fields the deeper lineup
Sea Fare Pacific
Fishwife
11
brand power
54
2
products
28
2
categories
3
2
subcategories
6
1
grocers
15
$7.99
avg price
$12.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sea Fare Pacific▭ Fishwife
Distribution · 30% of score4·63
S
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sea Fare Pacific
no top category Fishwife doesn’t also play in.
only Fishwife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sea Fare Pacific · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sea Fare Pacific · Fishwife