Seal The Seasons vs Wyman's · Bay Area shelf head-to-head
Seal The Seasons and Wyman's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wyman's carries more Brand PowerWyman's is in more Bay Area grocersWyman's fields the deeper lineupSeal The Seasons sits further up the premium end
Seal The Seasons
Wyman's
33
brand power
44
9
products
19
1
categories
2
2
subcategories
2
9
grocers
11
58.7¢
price per oz
44.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seal The Seasons▭ Wyman's
Distribution · 30% of score38·46
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seal The Seasons
no top category Wyman's doesn’t also play in.
only Wyman's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Seal The Seasons · 3
only Wyman's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seal The Seasons · Wyman's
