Seapak vs Northern Chef · Bay Area shelf head-to-head
Seapak and Northern Chef, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Seapak carries more Brand PowerSeapak is in more Bay Area grocersSeapak fields the deeper lineupNorthern Chef sits further up the premium end
Seapak
Northern Chef
34
brand power
26
12
products
6
2
categories
2
4
subcategories
4
7
grocers
5
$13.56
avg price
$17.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seapak▭ Northern Chef
Distribution · 30% of score29·21
N
carried in 7 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seapak
no top category Northern Chef doesn’t also play in.
only Northern Chef
no top category Seapak doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Seapak · 4
only Northern Chef · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seapak · Northern Chef
