Seapoint Farms vs Fillo's · Bay Area shelf head-to-head
Seapoint Farms and Fillo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Seapoint Farms carries more Brand PowerSeapoint Farms is in more Bay Area grocersFillo's sits further up the premium end
Seapoint Farms
Fillo's
43
brand power
34
12
products
14
2
categories
3
3
subcategories
6
17
grocers
9
53.5¢
price per oz
67.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seapoint Farms▭ Fillo's
Distribution · 30% of score71·38
F
carried in 17 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seapoint Farms
only Fillo's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Seapoint Farms · 10
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seapoint Farms · Fillo's