Secret Aardvark vs Cholula · Bay Area shelf head-to-head
Secret Aardvark and Cholula, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cholula carries more Brand PowerCholula is in more Bay Area grocersCholula fields the deeper lineupSecret Aardvark sits further up the premium end
Secret Aardvark
Cholula
22
brand power
53
4
products
20
2
categories
5
3
subcategories
6
9
grocers
18
$1.39
price per fl oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Secret Aardvark▭ Cholula
Distribution · 30% of score38·75
C
carried in 9 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Secret Aardvark
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Secret Aardvark · 0
no exclusive doors — everywhere Secret Aardvark is, Cholula is too.
only Cholula · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Secret Aardvark · Cholula
