Seeds Of Change vs Lundberg Family Farms · Bay Area shelf head-to-head
Seeds Of Change and Lundberg Family Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lundberg Family Farms carries more Brand PowerLundberg Family Farms is in more Bay Area grocersLundberg Family Farms fields the deeper lineupLundberg Family Farms sits further up the premium end
Seeds Of Change
Lundberg Family Farms
28
brand power
63
6
products
66
1
categories
7
1
subcategories
13
10
grocers
19
59.1¢
price per oz
59.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seeds Of Change▭ Lundberg Family Farms
Distribution · 30% of score42·79
carried in 10 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seeds Of Change
no top category Lundberg Family Farms doesn’t also play in.
only Lundberg Family Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Seeds Of Change · 1
only Lundberg Family Farms · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seeds Of Change · Lundberg Family Farms
