Seeds Of Change vs Somos · Bay Area shelf head-to-head
Seeds Of Change and Somos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Somos carries more Brand PowerSomos is in more Bay Area grocersSomos fields the deeper lineupSomos sits further up the premium end
Seeds Of Change
Somos
28
brand power
47
6
products
23
1
categories
7
1
subcategories
12
10
grocers
11
59.1¢
price per oz
44.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seeds Of Change▭ Somos
Distribution · 30% of score42·46
carried in 10 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seeds Of Change
no top category Somos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Seeds Of Change · 4
only Somos · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seeds Of Change · Somos
