Segreti Di Sicilia vs Bio Orto · Bay Area shelf head-to-head
Segreti Di Sicilia and Bio Orto, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bio Orto carries more Brand PowerBio Orto is in more Bay Area grocersBio Orto fields the deeper lineup
Segreti Di Sicilia
Bio Orto
23
brand power
34
6
products
9
4
categories
7
2
grocers
3
$1.15
price per oz
$1.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Segreti Di Sicilia▭ Bio Orto
Distribution · 30% of score8·13
S
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Segreti Di Sicilia
only Bio Orto
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Segreti Di Sicilia · 0
no exclusive doors — everywhere Segreti Di Sicilia is, Bio Orto is too.
only Bio Orto · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Segreti Di Sicilia · Bio Orto
