Seitenbacher vs Cascadian Farm · Bay Area shelf head-to-head
Seitenbacher and Cascadian Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cascadian Farm carries more Brand PowerCascadian Farm is in more Bay Area grocersCascadian Farm fields the deeper lineup
Seitenbacher
Cascadian Farm
25
brand power
65
10
products
68
2
categories
7
4
grocers
19
85.3¢
price per oz
71.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seitenbacher▭ Cascadian Farm
Distribution · 30% of score17·79
carried in 4 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seitenbacher
only Cascadian Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Seitenbacher · 0
no exclusive doors — everywhere Seitenbacher is, Cascadian Farm is too.
only Cascadian Farm · 15
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seitenbacher · Cascadian Farm
