Semifreddi’s vs Tom Cat Bakery · Bay Area shelf head-to-head
Semifreddi’s and Tom Cat Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Semifreddi’s carries more Brand PowerSemifreddi’s is in more Bay Area grocersSemifreddi’s fields the deeper lineup
Semifreddi’s
Tom Cat Bakery
53
brand power
9
24
products
2
7
categories
1
12
subcategories
1
14
grocers
1
$6.38
avg price
$8.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Semifreddi’s▭ Tom Cat Bakery
Distribution · 30% of score58·4
T
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tom Cat Bakery
no top category Semifreddi’s doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Semifreddi’s · Tom Cat Bakery