Serenity Kids vs Earth's Best · Bay Area shelf head-to-head
Serenity Kids and Earth's Best, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Serenity Kids is in more Bay Area grocersEarth's Best fields the deeper lineupSerenity Kids sits further up the premium end
Serenity Kids
Earth's Best
56
brand power
55
33
products
37
2
categories
9
2
subcategories
11
18
grocers
13
$1.42
price per oz
$1.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Serenity Kids▭ Earth's Best
Distribution · 30% of score75·54
carried in 18 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks3 vs 8 SKUs
<1% of shelf
only Serenity Kids
no top category Earth's Best doesn’t also play in.
only Earth's Best
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Serenity Kids · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Serenity Kids · Earth's Best
