Serenity Kids vs Gerber · Bay Area shelf head-to-head
Serenity Kids and Gerber, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Serenity Kids carries more Brand PowerSerenity Kids is in more Bay Area grocersGerber fields the deeper lineupSerenity Kids sits further up the premium end
Serenity Kids
Gerber
56
brand power
45
33
products
50
2
categories
5
2
subcategories
6
18
grocers
7
$1.42
price per oz
79.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Serenity Kids▭ Gerber
Distribution · 30% of score75·29
G
carried in 18 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Serenity Kids
no top category Gerber doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Serenity Kids · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Serenity Kids · Gerber
