Shady Maple Farms vs Tate's · Bay Area shelf head-to-head
Shady Maple Farms and Tate's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tate's carries more Brand PowerTate's is in more Bay Area grocersTate's fields the deeper lineup
Shady Maple Farms
Tate's
32
brand power
55
5
products
29
2
categories
2
2
subcategories
3
13
grocers
19
$1.38
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Shady Maple Farms▭ Tate's
Distribution · 30% of score54·79
S
carried in 13 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Shady Maple Farms
only Tate's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Shady Maple Farms · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Shady Maple Farms · Tate's