Shampa's vs Beckmann's · Bay Area shelf head-to-head
Shampa's and Beckmann's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beckmann's carries more Brand PowerBeckmann's is in more Bay Area grocersBeckmann's fields the deeper lineup
Shampa's
Beckmann's
19
brand power
51
6
products
29
2
categories
2
6
subcategories
11
1
grocers
14
$9.37
avg price
$10.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Shampa's▭ Beckmann's
Distribution · 30% of score4·58
S
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Shampa's
only Beckmann's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Shampa's · 0
no exclusive doors — everywhere Shampa's is, Beckmann's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Shampa's · Beckmann's
