Shampa's vs Upper Crust · Bay Area shelf head-to-head
Shampa's and Upper Crust, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Upper Crust carries more Brand PowerUpper Crust is in more Bay Area grocersUpper Crust fields the deeper lineup
Shampa's
Upper Crust
19
brand power
50
6
products
20
2
categories
1
6
subcategories
4
1
grocers
10
$9.37
avg price
$18.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Shampa's▭ Upper Crust
Distribution · 30% of score4·42
S
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Shampa's
only Upper Crust
no top category Shampa's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Shampa's · Upper Crust
