Siggi's vs Fage · Bay Area shelf head-to-head
Siggi's and Fage, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siggi's carries more Brand PowerFage is in more Bay Area grocersSiggi's fields the deeper lineup
Siggi's
Fage
59
brand power
52
55
products
23
3
categories
1
6
subcategories
2
18
grocers
19
47.4¢
price per oz
43.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Siggi's▭ Fage
Distribution · 30% of score75·79
carried in 18 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Siggi's
only Fage
no top category Siggi's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Siggi's · Fage
