Signature Cafe vs Panera Bread · Bay Area shelf head-to-head
Signature Cafe and Panera Bread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Panera Bread is in more Bay Area grocers
Signature Cafe
Panera Bread
43
brand power
41
24
products
26
9
categories
3
9
subcategories
5
2
grocers
8
$8.25
avg price
$11.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Signature Cafe▭ Panera Bread
Distribution · 30% of score8·33
S
P
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score86·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Signature Cafe
only Panera Bread
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Signature Cafe · 0
no exclusive doors — everywhere Signature Cafe is, Panera Bread is too.
only Panera Bread · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Signature Cafe · Panera Bread
