Silva Sausage vs Aidells · Bay Area shelf head-to-head
Silva Sausage and Aidells, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aidells carries more Brand PowerAidells is in more Bay Area grocersAidells fields the deeper lineupSilva Sausage sits further up the premium end
Silva Sausage
Aidells
22
brand power
44
4
products
18
2
categories
2
3
subcategories
6
7
grocers
15
83.0¢
price per oz
33.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Silva Sausage▭ Aidells
Distribution · 30% of score29·63
A
carried in 7 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Silva Sausage
only Aidells
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Silva Sausage · 0
no exclusive doors — everywhere Silva Sausage is, Aidells is too.
only Aidells · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Silva Sausage · Aidells
