Simply Orange vs Evolution Fresh · Bay Area shelf head-to-head
Simply Orange and Evolution Fresh, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evolution Fresh carries more Brand PowerEvolution Fresh is in more Bay Area grocersEvolution Fresh fields the deeper lineupEvolution Fresh sits further up the premium end
Simply Orange
Evolution Fresh
10
brand power
54
3
products
53
1
categories
4
1
subcategories
13
3
grocers
15
$9.25
avg price
$7.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply Orange▭ Evolution Fresh
Distribution · 30% of score13·63
S
carried in 3 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simply Orange
no top category Evolution Fresh doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Simply Orange · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply Orange · Evolution Fresh
