Simply So vs Grain Trust · Bay Area shelf head-to-head
Simply So and Grain Trust, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Grain Trust carries more Brand PowerGrain Trust is in more Bay Area grocersGrain Trust fields the deeper lineup
Simply So
Grain Trust
19
brand power
33
5
products
8
3
categories
3
4
subcategories
3
1
grocers
11
$6.39
avg price
$7.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply So▭ Grain Trust
Distribution · 30% of score4·46
S
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simply So
only Grain Trust
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Simply So · 0
no exclusive doors — everywhere Simply So is, Grain Trust is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply So · Grain Trust