Simply So vs Mahatma · Bay Area shelf head-to-head
Simply So and Mahatma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mahatma carries more Brand PowerMahatma is in more Bay Area grocersMahatma fields the deeper lineup
Simply So
Mahatma
19
brand power
35
5
products
13
3
categories
3
4
subcategories
6
1
grocers
9
$6.39
avg price
$4.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply So▭ Mahatma
Distribution · 30% of score4·38
S
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Grains1 vs 1 SKUs
S
1% of shelf
only Simply So
only Mahatma
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Simply So · 0
no exclusive doors — everywhere Simply So is, Mahatma is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply So · Mahatma