Sinto Gourmet vs Wise Goat Organics · Bay Area shelf head-to-head
Sinto Gourmet and Wise Goat Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wise Goat Organics carries more Brand PowerSinto Gourmet is in more Bay Area grocersWise Goat Organics fields the deeper lineupWise Goat Organics sits further up the premium end
Sinto Gourmet
Wise Goat Organics
39
brand power
47
14
products
27
3
categories
10
4
subcategories
12
12
grocers
3
52.8¢
price per oz
94.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sinto Gourmet▭ Wise Goat Organics
Distribution · 30% of score50·13
carried in 12 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments4 vs 4 SKUs
only Sinto Gourmet
only Wise Goat Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sinto Gourmet · Wise Goat Organics
