Skinny Cow vs Oreo · Bay Area shelf head-to-head
Skinny Cow and Oreo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oreo carries more Brand PowerOreo is in more Bay Area grocersOreo fields the deeper lineupSkinny Cow sits further up the premium end
Skinny Cow
Oreo
22
brand power
53
6
products
74
2
categories
4
3
subcategories
7
7
grocers
14
11.1¢
price per fl oz
31.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Skinny Cow▭ Oreo
Distribution · 30% of score29·58
S
carried in 7 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Skinny Cow
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Skinny Cow · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Skinny Cow · Oreo
