Skinnydipped vs Undercover · Bay Area shelf head-to-head
Skinnydipped and Undercover, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skinnydipped carries more Brand PowerSkinnydipped is in more Bay Area grocersSkinnydipped fields the deeper lineup
Skinnydipped
Undercover
46
brand power
33
15
products
8
4
categories
5
5
subcategories
5
14
grocers
8
$2.27
price per oz
$2.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Skinnydipped▭ Undercover
Distribution · 30% of score58·33
U
carried in 14 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Skinnydipped
only Undercover
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Skinnydipped · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Skinnydipped · Undercover
