Skippy vs Jif · Bay Area shelf head-to-head
Skippy and Jif, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skippy is in more Bay Area grocers
Skippy
Jif
41
brand power
39
18
products
18
2
categories
3
2
subcategories
4
13
grocers
11
30.5¢
price per oz
30.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Skippy▭ Jif
Distribution · 30% of score54·46
carried in 13 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Skippy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Skippy · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Skippy · Jif
