Skittles vs Sweetarts · Bay Area shelf head-to-head
Skittles and Sweetarts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skittles carries more Brand PowerSkittles is in more Bay Area grocersSkittles fields the deeper lineupSweetarts sits further up the premium end
Skittles
Sweetarts
38
brand power
23
21
products
10
2
categories
1
4
subcategories
5
11
grocers
5
96.3¢
price per oz
$1.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Skittles▭ Sweetarts
Distribution · 30% of score46·21
S
S
carried in 11 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score83·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Skittles
only Sweetarts
no top category Skittles doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Skittles · 6
only Sweetarts · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Skittles · Sweetarts
