Sky Organics vs Carrington Farms · Bay Area shelf head-to-head
Sky Organics and Carrington Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Carrington Farms carries more Brand PowerCarrington Farms is in more Bay Area grocersCarrington Farms fields the deeper lineupCarrington Farms sits further up the premium end
Sky Organics
Carrington Farms
13
brand power
31
3
products
7
2
categories
5
3
grocers
5
$13.62
avg price
$11.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sky Organics▭ Carrington Farms
Distribution · 30% of score13·21
S
C
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sky Organics
only Carrington Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sky Organics · 2
only Carrington Farms · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sky Organics · Carrington Farms