Slate vs Rebbl · Bay Area shelf head-to-head
Slate and Rebbl, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rebbl is in more Bay Area grocersRebbl sits further up the premium end
Slate
Rebbl
45
brand power
44
17
products
17
2
categories
5
12
grocers
16
43.4¢
price per fl oz
51.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Slate▭ Rebbl
Distribution · 30% of score50·67
carried in 12 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Slate
no top category Rebbl doesn’t also play in.
only Rebbl
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Slate · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Slate · Rebbl
