Smallbatch vs Open Farm · Bay Area shelf head-to-head
Smallbatch and Open Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Open Farm carries more Brand PowerOpen Farm fields the deeper lineupSmallbatch sits further up the premium end
Smallbatch
Open Farm
22
brand power
37
13
products
33
3
categories
3
5
subcategories
5
2
grocers
2
$1.31
price per oz
$2.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smallbatch▭ Open Farm
Distribution · 30% of score8·8
S
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pet Food4 vs 7 SKUs
S
1% of shelf
only Smallbatch
no top category Open Farm doesn’t also play in.
only Open Farm
no top category Smallbatch doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Smallbatch · 1
only Open Farm · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smallbatch · Open Farm
