Smart Ones vs Stouffer's · Bay Area shelf head-to-head
Smart Ones and Stouffer's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stouffer's carries more Brand PowerStouffer's is in more Bay Area grocersStouffer's fields the deeper lineup
Smart Ones
Stouffer's
27
brand power
52
14
products
68
3
categories
5
3
subcategories
8
4
grocers
10
$3.91
avg price
$7.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smart Ones▭ Stouffer's
Distribution · 30% of score17·42
S
S
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score69·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smart Ones
only Stouffer's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Smart Ones · 0
no exclusive doors — everywhere Smart Ones is, Stouffer's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smart Ones · Stouffer's
