Smash Foods vs Darbo · Bay Area shelf head-to-head
Smash Foods and Darbo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smash Foods fields the deeper lineupSmash Foods sits further up the premium end
Smash Foods
Darbo
45
brand power
42
22
products
18
3
categories
3
12
grocers
12
$1.08
price per oz
63.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smash Foods▭ Darbo
Distribution · 30% of score50·50
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smash Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Smash Foods · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smash Foods · Darbo
