Smash Foods vs Mountain Fruit Company · Bay Area shelf head-to-head
Smash Foods and Mountain Fruit Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smash Foods carries more Brand PowerSmash Foods is in more Bay Area grocersSmash Foods fields the deeper lineupMountain Fruit Company sits further up the premium end
Smash Foods
Mountain Fruit Company
45
brand power
35
22
products
14
3
categories
1
3
subcategories
2
12
grocers
11
$1.08
price per oz
$1.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smash Foods▭ Mountain Fruit Company
Distribution · 30% of score50·46
M
carried in 12 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smash Foods
only Mountain Fruit Company
no top category Smash Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smash Foods · Mountain Fruit Company
