Smash Foods vs St. Dalfour · Bay Area shelf head-to-head
Smash Foods and St. Dalfour, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
St. Dalfour is in more Bay Area grocersSmash Foods sits further up the premium end
Smash Foods
St. Dalfour
45
brand power
44
22
products
21
3
categories
2
3
subcategories
3
12
grocers
14
$1.08
price per oz
73.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smash Foods▭ St. Dalfour
Distribution · 30% of score50·58
carried in 12 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smash Foods
only St. Dalfour
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Smash Foods · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smash Foods · St. Dalfour
