Smash Foods vs The Gfb · Bay Area shelf head-to-head
Smash Foods and The Gfb, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smash Foods carries more Brand PowerSmash Foods is in more Bay Area grocersSmash Foods fields the deeper lineupSmash Foods sits further up the premium end
Smash Foods
The Gfb
45
brand power
36
22
products
18
3
categories
3
12
grocers
8
$1.08
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smash Foods▭ The Gfb
Distribution · 30% of score50·33
T
carried in 12 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smash Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smash Foods · The Gfb
