Smithfield vs Columbus · Bay Area shelf head-to-head
Smithfield and Columbus, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Columbus carries more Brand PowerColumbus is in more Bay Area grocersColumbus fields the deeper lineup
Smithfield
Columbus
30
brand power
60
7
products
40
3
categories
6
4
subcategories
13
3
grocers
16
$6.09
avg price
$10.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smithfield▭ Columbus
Distribution · 30% of score13·67
S
carried in 3 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smithfield
only Columbus
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Smithfield · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smithfield · Columbus
