Smucker's vs Hershey's · Bay Area shelf head-to-head
Smucker's and Hershey's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smucker's carries more Brand PowerSmucker's is in more Bay Area grocersHershey's fields the deeper lineup
Smucker's
Hershey's
65
brand power
54
50
products
79
3
categories
6
7
subcategories
8
15
grocers
14
49.4¢
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smucker's▭ Hershey's
Distribution · 30% of score63·58
carried in 15 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smucker's
only Hershey's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smucker's · Hershey's
