Snapple vs Pomì · Bay Area shelf head-to-head
Snapple and Pomì, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pomì carries more Brand PowerPomì is in more Bay Area grocersSnapple fields the deeper lineupPomì sits further up the premium end
Snapple
Pomì
38
brand power
65
39
products
27
2
categories
5
9
subcategories
9
9
grocers
18
15.0¢
price per fl oz
38.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snapple▭ Pomì
Distribution · 30% of score38·75
P
carried in 9 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score96·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Snapple
no top category Pomì doesn’t also play in.
only Pomì
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Snapple · 1
only Pomì · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snapple · Pomì
