Snapple vs Turkey Hill · Bay Area shelf head-to-head
Snapple and Turkey Hill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snapple is in more Bay Area grocersSnapple fields the deeper lineup
Snapple
Turkey Hill
38
brand power
38
39
products
19
2
categories
5
9
subcategories
7
9
grocers
4
$5.05
avg price
$5.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snapple▭ Turkey Hill
Distribution · 30% of score38·17
T
carried in 9 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Juice15 vs 3 SKUs
1% of shelf
only Snapple
no top category Turkey Hill doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Snapple · 7
only Turkey Hill · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snapple · Turkey Hill
