Snickers vs Cadbury · Bay Area shelf head-to-head
Snickers and Cadbury, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadbury carries more Brand PowerSnickers is in more Bay Area grocersCadbury fields the deeper lineupCadbury sits further up the premium end
Snickers
Cadbury
43
brand power
49
19
products
35
3
categories
6
14
grocers
12
$1.11
price per fl oz
$1.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snickers▭ Cadbury
Distribution · 30% of score58·50
C
carried in 14 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score79·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cadbury
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Snickers · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snickers · Cadbury
