So Delicious vs Truwhip · Bay Area shelf head-to-head
So Delicious and Truwhip, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
So Delicious carries more Brand PowerSo Delicious is in more Bay Area grocersSo Delicious fields the deeper lineup
So Delicious
Truwhip
67
brand power
40
54
products
3
7
categories
1
9
subcategories
1
20
grocers
4
56.3¢
price per oz
65.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ So Delicious▭ Truwhip
Distribution · 30% of score83·17
T
carried in 20 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only So Delicious
only Truwhip
no top category So Delicious doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: So Delicious · Truwhip
