Solely: Dried Fruit vs Solely · Bay Area shelf head-to-head
Solely: Dried Fruit and Solely, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Solely carries more Brand PowerSolely is in more Bay Area grocersSolely fields the deeper lineupSolely sits further up the premium end
Solely: Dried Fruit
Solely
12
brand power
40
2
products
16
1
categories
5
1
subcategories
6
8
grocers
11
$1.47
price per oz
$1.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Solely: Dried Fruit▭ Solely
Distribution · 30% of score33·46
S
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Solely: Dried Fruit
no top category Solely doesn’t also play in.
only Solely
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Solely: Dried Fruit · 1
only Solely · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Solely: Dried Fruit · Solely
