Solely vs The Froot Thief · Bay Area shelf head-to-head
Solely and The Froot Thief, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Solely carries more Brand PowerSolely is in more Bay Area grocersSolely fields the deeper lineupThe Froot Thief sits further up the premium end
Solely
The Froot Thief
40
brand power
26
16
products
7
5
categories
1
6
subcategories
1
11
grocers
4
$1.91
price per oz
$2.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Solely▭ The Froot Thief
Distribution · 30% of score46·17
T
carried in 11 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Solely
only The Froot Thief
no top category Solely doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Solely · The Froot Thief
