Solely vs Tropical Fields · Bay Area shelf head-to-head
Solely and Tropical Fields, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Solely carries more Brand PowerSolely is in more Bay Area grocersSolely fields the deeper lineupSolely sits further up the premium end
Solely
Tropical Fields
40
brand power
15
16
products
4
5
categories
2
6
subcategories
3
11
grocers
1
$1.91
price per oz
$1.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Solely▭ Tropical Fields
Distribution · 30% of score46·4
T
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Solely
only Tropical Fields
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Solely · Tropical Fields
